Legora has Jude Law. Harvey has Gabriel Macht.

Infodash has a race car.

While the legal AI unicorns spend their venture rounds on celebrity campaigns, one of our engineers took a different approach to brand marketing.

Alex Pollard put the Infodash logo on his McLaren and won first place in the Pro-Am class at the McLaren Trophy America race at Road America last weekend.

He ships code for us during the week. His code runs fast.

Apparently not as fast as his race car!

Total marketing spend on this campaign: two vinyl decals.

That might be the best customer acquisition cost in legal tech right now.

We stay scrappy 'round here!

Congratulations Alex! The trophy looks great. It would look even better in the office.

Zoom Zoom!